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Retain AI attribution metrics

Here are descriptions and examples of the attribution metrics you can find on the Retain AI dashboard

Updated over a month ago

  • Ordered within 5 days - The customer placed an order within five days of receiving the Retain AI outreach.
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  • Ordered recommended product category - The customer ordered a product from the specific category (like dresses or swimwear) that was recommended in the outreach.
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  • Ordered recommended product - The customer purchased the exact product that was recommended in the outreach.
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  • Used discount - The customer used any discount code in an order they placed after the outreach.
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  • Used exact discount code - The customer used the specific discount code that was included in the outreach.
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  • Last touch - The Retain AI outreach was the final interaction a customer had with your brand before placing an order. This metric is only available for brands using Klaviyo.
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    Here’s how we determine if Retain AI was the last touch, based on Klaviyo events:
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    • Retain AI WAS the last touch if a customer did NOT click a Klaviyo email or SMS, or open a push notification after receiving the Retain AI outreach.
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    • Retain AI WAS NOT the last touch if the customer had any other brand interaction (like clicking a different Klaviyo email or SMS or opening a push notification) after the Retain AI outreach.
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    Example 1: Retain AI was NOT the last touch Mary received a Retain AI outreach on Monday. She then clicked a different Klaviyo SMS on Wednesday and ordered on Thursday. Since she had another interaction (the SMS click) after the Retain AI outreach, it was not the last touch.
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    Example 2: Retain AI WAS the last touch John received a Retain AI outreach on Monday. He then ordered on Thursday. He had no other interactions with your brand (no email clicks, no SMS clicks, no push notification opens) between Monday and Thursday, the Retain AI outreach is considered the last touch.

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