When a customer receives a Retain AI email and later places an order, our system reviews that order to determine whether it should be attributed to the campaign. We do this by checking several attribution signals:
Ordered within 5 days
Ordered from the recommended category
Used the exact discount code
Our email was the last touch
You can find full metric definitions and examples here.
How we calculate Attributed Revenue
A conversion is counted as attributed if it matches any one of the attribution signals above.
Example scenario
5 customers converted:
$100 order within 5 days → ATTRIBUTED
$100 order within 5 days + last touch → ATTRIBUTED
$100 order with recommended category → ATTRIBUTED
$100 order using discount code → ATTRIBUTED
$100 order with no matching signals (e.g., converted after 2 weeks, no discount code, last touch was a Klaviyo SMS) → NOT ATTRIBUTED
Attributed revenue: $400 out of $500 total won-back revenue.
What you see on the dashboard
The Attributed Revenue metric includes:
Winback revenue, and
Any additional revenue from customers who were won back
…as long as their conversion met at least one attribution method.